CRM Capability Demonstration — Measuring a Marketing Campaign

This animation demonstrates how a CRM measures a marketing campaign, from lead intake through encounters, outcomes, and revenue attribution. A roller coaster is used as a visualization tool. The sample workflow is a hypothetical six-month electrophysiology AFib campaign. It is not a real campaign and the numbers are illustrative. Seven scenes show the brief (0), lead intake (1), destinations (2), outcomes (3), CRM-driven recovery (4), HIPAA-compliant data flow into Epic (5), and end-of-campaign reporting (6).